Bigger Ideas, Smaller Budgets: Insider Secrets for Brand Marketers
A private breakfast for CMOs and senior marketing leaders at Loft39, New York - a short walk from the Advertising Week New York venue.
The best brands aren't spending more. They're thinking differently.
Budgets are flat. The pressure to prove every dollar isn't going anywhere.
Avinash Kaushik - Chief Strategy Officer at Human Made Machine, former Senior Director of Global Analytics at Google, and author of two bestselling books on analytics - joins a small group of senior marketing leaders for breakfast and an unscripted conversation on what's actually working when budgets won't grow.
The morning will cover why creative - not media spend - is the biggest lever left in most budgets, how to prove your campaigns will work before you spend on media, and how AI and measurement are making brand investment defensible in front of a skeptical CFO.
- 7.30 Arrival and breakfast
- 8.00 Opening address from Human Made Machine
- 8.10 Avinash Kaushik - perspective and open Q&A
- 9.15 Breakfast and conversation across the room
- 9.30 Close
What you'll come away with
Why most AI investments in marketing are underdelivering - and what the exceptions have in common
Where brand budgets break down when spend gets cut - and how the sharpest teams protect what actually works
Why creative, not media spend, remains the single biggest lever still available to brand marketers today
Breakfast at Loft39
A private, light-filled room on Loft39's third floor, minutes from Penn Station and the Advertising week NYC venues.
Coffee, breakfast, and a room built for conversation, not a stage.
A closed-door discussion with senior marketing leaders shaping the category.
Led by Avinash Kaushik, frameworks you can use before your next budget review.
Avinash Kaushik
Chief Strategy Officer at Human Made Machine. Previously Senior Director of Global Analytics at Google, and a long-time advisor to the world's most ambitious brands.
- Author of Web Analytics: An Hour a Day and Web Analytics 2.0
- 20+ years guiding marketing leaders at Google, Procter & Gamble, and global Fortune 500s
- Architect of HMM's win-before-you-spend creative framework
Reserve Your Seat
Seats are limited and curated for senior marketing leaders.
- Breakfast with senior CMOs and marketing leaders
- Unscripted conversation, Chatham House rules
- Avinash's win-before-you-spend framework
- Minutes from Advertising Week New York