Bigger ideas, smaller budgets: Insider secrets for brand marketers
A private breakfast for senior marketing leaders at Loft39, New York - a short walk from the Advertising Week New York venue.
The best brands aren't spending more. They're thinking differently.
Budgets are flat. The pressure to prove every dollar isn't going anywhere.
Avinash Kaushik - Chief Strategy Officer at Human Made Machine, former Senior Director of Global Analytics at Google, and author of two bestselling books on analytics - joins a small group of senior marketing leaders for breakfast and an unscripted conversation on what's actually working when budgets won't grow.
The morning will cover why creative - not media spend - is the biggest lever left in most budgets, how to prove your campaigns will work before you spend on media, and how AI and measurement are making brand investment defensible in front of a skeptical CFO.
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