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Revised: August 2025

Website Privacy Policy

Introduction

We value your privacy. We have prepared this Privacy Policy to explain how we collect, use, protect, and disclose information and data when you use the Human Made Machine website (“Site”).

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This Privacy Policy also explains your choices for managing your information preferences. By accessing or using the Site, you consent to this Privacy Policy.

Who are we?

Human Made Machine is a service offered to companies who place online advertising to help them determine how effective their ads are. This policy applies specifically to the use of our website.

Information We Collect

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Usage Data and Site Activity

We automatically collect information regarding the actions you take on the Site (“Usage Data”). For example, each time you use the Site we may automatically collect the type of web browser you use, your operating system, your Internet Service Provider, your IP address, the pages you view, and the time and duration of your visits. We use this information to help us understand how people use the Site and to enhance the services we offer.

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Cookies and Other Tracking Technologies

We use cookies (a small text file placed on your computer to identify your computer and web browser) and other tracking technologies to provide and improve the experience of the Site.

Most web browsers are initially set up to accept cookies. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent; however, certain features of the Site may not work if you delete or disable cookies.

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Third-Party Services

We use the following third-party services on our Site:

  • Google Analytics: To help us understand website traffic and webpage usage.
  • HubSpot: For marketing automation and analytics.
  • Cloudflare: To manage network traffic and protect our Site from malicious activity.
  • Google reCAPTCHA: To protect our Site from spam and abuse.

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These services may collect information sent by your browser as part of a web page request, such as cookies or your IP address.

How We Use and Share Your Information

We use the information we collect for our legitimate interests, including:

  • To operate and improve our Site.
  • For statistical research and analysis.
  • To protect our Site and users from misuse.

We may share Usage Data with businesses controlling, controlled by, or under common control with Human Made Machine. If Human Made Machine is merged, acquired, or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Usage Data in connection with such transactions.

Data Storage and Security

We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us. This information is stored on secure servers located in Iowa, USA, in a Google Cloud data-centre, which complies with GDPR and holds ISO certifications (27001, 27017, 27018). Access is limited to authorized personnel who adhere to strict security and confidentiality standards.

We limit the storage of your IP address for a maximum period of 12 months. Data stored in cookies is retained for a maximum of 12 months.

Your Rights and Choices

You have certain rights in relation to the personal data that we hold about you, which are designed to give you more choice and control over your personal data.

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GDPR Rights

Under the General Data Protection Regulation (GDPR), you have the right to:

  • Request access to the personal data we hold about you.
  • Request rectification of inaccurate personal data.
  • Request erasure or anonymisation of your personal data.
  • Request a restriction on the processing of your personal data.
  • Request data portability.

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CCPA Rights

Under the California Consumer Privacy Act (CCPA), California residents have the right to:

  • Know what personal information is being collected about them.
  • Know whether their personal information is sold or disclosed and to whom.
  • Say no to the sale of personal information.
  • Access their personal information.
  • Request a business delete any personal information about a consumer collected from that consumer.
  • Not be discriminated against for exercising their privacy rights.

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Do Not Track: We do not currently respond to "Do Not Track" signals from web browsers.

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To exercise any of these rights, please contact us using the details below.

Legal Basis for Processing (GDPR)

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

  • With your consent, where required (Art. 6(1)(a) GDPR).
  • For our legitimate interests, such as for statistical data and online identifiers (Art. 6(1)(f) GDPR), provided these are not overridden by your data protection interests or fundamental rights and freedoms.

Children's Privacy

Our Site is not developed for or directed toward children under the age of 18. We do not knowingly collect data relating to minors. If we become aware that a person under 18 has provided us with personal data, we will delete this information as soon as reasonably possible.

Changes to This Policy

We may need to amend this policy occasionally due to changes in privacy law, technology, or our business. We reserve the right to make amendments to this data privacy statement at any time. Any changes will go into effect on the “Revised” date shown at the top of the policy. Your continued use of the Site constitutes your consent to the revised Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy, please contact our data protection officer at privacy@humanmademachine.com, or at:

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Human Made Machine Limited

Unit 6, 2-4 Hoxton Square

London, N1 6NU

United Kingdom

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Please allow up to 30 days for a response.

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Suite 84/Level 4
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