Ad of the month - Nivea
India's skincare market has become a science competition. The brands that won with consumers this month are the ones who remembered what the science is actually for.
Ad of the Month
Insights
How we have delivered
Ad of the month - Samsung
Ad of the month - Samsung
In India, smartphones may start looking identical on paper, but the ads behind them still have the power to create difference. Our latest Ad of the Month breakdown shows how Samsung shifted away from hardware claims and anchored its message in a simple, relatable moment: privacy during the daily commute.
Ad of the Month
The science of certainty: Why brand lift is the only creative pre-testing metric that matters
The science of certainty: Why brand lift is the only creative pre-testing metric that matters
Engagement metrics don't prove brand growth, but brand lift studies do. Discover why pretesting is essential for connecting creative to business results.
Blog
Win before you spend: How to do incredible brand marketing
Win before you spend: How to do incredible brand marketing
Join Human Made Machine and Ad Age on May 7th to learn how the world’s most progressive brands use data to eliminate guesswork and convert high-risk ideas into high-probability successes.
Webinar
From awareness to adoption: Bridging the "Usage Gap" for What3Words
From awareness to adoption: Bridging the "Usage Gap" for What3Words
How What3words partnered with HMM to
Case Study
Leaving nothing to chance: How Human Made Machine provided the certainty for Macao’s multi-million dollar brand pivot
Leaving nothing to chance: How Human Made Machine provided the certainty for Macao’s multi-million dollar brand pivot
How the BBC leverages HMM to validate premium media environments and de-risk their clients’ creative strategies.
Case Study
How HMM de-risked Volkswagen’s UAE strategy
How HMM de-risked Volkswagen’s UAE strategy
Learn how VW used HMM to De-Risk their strategy and help optimise the creative execution
Case Study
How Coach use creative testing to guarantee global success
How Coach use creative testing to guarantee global success
Learn how a three-phased framework for creative excellence has delivered record growth for Coach.
Case Study
Ad of the month - Skala
Ad of the month - Skala
In Brazil, the haircare market is a crowded space dominated by global juggernauts and long-standing homegrown brands. This Ad of the Month reveals how Skala achieved an 18-point brand lift to beat out powerhouses like Pantene and L’Oreal by tapping into Brazilian culture and pride surrounding Carnival in Rio.
Ad of the Month
Ad of the month - Dove
Ad of the month - Dove
Brazil’s beauty market is a scientific battleground where "skintellectuals" demand more than just flashy claims. This Ad of the Month reveals how Dove achieved a 12-point brand lift by transforming a beloved Rio landmark into a powerful metaphor for skin restoration.
Ad of the Month
Ad of the month - Motorola
Ad of the month - Motorola
While tech giants fought over engineering specs, Motorola quietly stole the show. Our data reveals that "technical density" backfired with audiences, while Motorola's simple, high-energy approach drove significant lifts in Purchase Intent. See how the Razr mastered the art of the simple sell.
Ad of the Month
The Three Wise Themes of Christmas ads
The Three Wise Themes of Christmas ads
Christmas advertising is a high-stakes masterclass in emotional storytelling. Learn how the season's top performers move beyond the transactional to create lasting brand connections by leveraging nostalgia, togetherness, and the spirit of giving.
Ad of the Month
Ad of the month - LOEWE
Ad of the month - LOEWE
Luxury ads often sell a mood, but LOEWE sold a feeling. Our latest Ad of the Month reveals how LOEWE successfully drove brand lift by focusing on sensory and tactile elements - making the product the star - to communicate premium quality and build awareness in a competitive market.
Ad of the Month
Ad of the month - Hilton
Ad of the month - Hilton
Chinese travelers are driving demand for authentic, emotionally resonant experiences. Our Ad of the Month shows how Hilton successfully achieved massive brand lift by focusing on relatable human moments and stand-out visual storytelling in this high-growth market.
Ad of the Month
Ad of the month - Microsoft Copilot
Ad of the month - Microsoft Copilot
Has AI cracked the code for ad effectiveness… for itself? While shiny new features were once the darling of AI adoption, our September Ad of the Month suggests that leading with purpose over novelty may be the way to go for genuine brand growth.
Ad of the Month
Ad of the month - Samsung
Ad of the month - Samsung
The smartphone market is fiercely contested, and strong creative and messaging are essential for winning with consumers. Brands have focused more and more on AI integrations - but our August Ad of the Month suggests they should consider flipping the script, highlighting premium hardware design instead.
Ad of the Month
Ad of the month - Lux
Ad of the month - Lux
Japan remains one of the most challenging markets for global brands, as campaigns that perform well in the West often struggle to connect with local audiences. In this issue of Ad of the Month, we look at how beauty brands build resonance in Japan by tapping into cultural cues and fostering confidence and aspiration among women.
Ad of the Month
Ad of the month - Etsy
Ad of the month - Etsy
How can retailers build their brands and influence people’s deeply habitual shopping behavior? Our June Ad of the Month suggests one strategy is to first understand the audience's needs at a given moment (e.g. the run up to Father’s Day!), and then strike a chord by addressing these needs directly but with creativity.
Ad of the Month
Ad of the month - Michael Kors
Ad of the month - Michael Kors
What does it take to sell a $2000 handbag? We analysed recent ads from luxury brands Louis Vuitton, Longchamp, Gucci and more to uncover what drives consideration - and why most ads failed to breakthrough. This month's winning creative showed that you don't need to reinvent the wheel to be successful.
Ad of the Month
Data integrity in the AI era
Data integrity in the AI era
At Human Made Machine we're committed to delivering human-centered insights. As AI becomes more accessible, so too has its use among survey-takers, contributing to a rise in survey fraud. In this blog we look at how this affects data quality and what can be done to eliminate it.
Blog
Ad of the month - Fenty
Ad of the month - Fenty
We are often asked about what celebrities our clients should choose for their ads - and how best to use them to engage audiences. This month, we looked at recent YouTube ads in the beauty sector. Our Ad of the Month showcases how a big name can advocate for and amplify a brand without overshadowing it.
Ad of the Month
Can AI compete with Human creativity?
.avif)
Can AI compete with Human creativity?
This blog analyzes the strengths and weaknesses of two Puma ads: AI-generated versus human-created. We celebrate the ability of AI to do a good job, but also the pure creativity that humans alone can bring to drive brand salience.
Blog
The comprehensive guide to creative pre-testing
The comprehensive guide to creative pre-testing
Digital marketing moves fast. CMOs need to captivate audiences and drive meaningful brand engagement but face real uncertainty. That's where Creative Pre-Testing comes in. This article will show you the data behind Creative Pre-Testing's impact on campaign performance.
Blog
Ad of the month - Xfinity
Ad of the month - Xfinity
There's no doubt about it, this creative is not shy. The branding is borderline shouty, but some friendly banter helps engage viewers. This months winning creative was the Xfinity ad, demonstrating a high likelihood of driving incremental awareness.
Ad of the Month
Delivering huge returns on Google campaign spend
Delivering huge returns on Google campaign spend
A global program to optimize Google's brand marketing through creative testing and optimization
Case Study
Concept optimization for Google Search
Concept optimization for Google Search
Google Search developed a concept strategy that leveraged the NFL Sunday Ticket, featuring famous NFL players, to promote its Google Search functionality (Google Lens). The team wanted to understand the concepts’ potential impact on the KPI and how to optimize it.
Case Study
Proving the impact of contextual relevance
Proving the impact of contextual relevance
To measure the impact of the custom content, we built a simulated Guardian experience, featuring 140 different “Pegasus” approved articles. Respondents could choose an article to read, triggering the contextual elements of the ad and replicating the contextual relevance of the true ad.
Case Study
Success stories
Want to know how your creative will perform?
Learn more about the Human Made Machine Platform. Enter your business email and we’ll reach out.