Playbook

Brand Marketing Reimagined: Win Before You Spend by Avinash Kaushik

Creative Examples

Chapter 2: Creative Is Your Biggest Lever

Tip #1: Make it clear who paid for the ad

Example: Australian Brand (Telstra) - Brand Visibility Case

Tip #2: Ad Length: Your secret weapon

Example: German Federal Ministry for Digital and Transport (2:33)

Tip #3: Creativity matters

Example 1: Signet Australia: Canmaster Smash

Example 2: Signet Australia: Signet's New Season Packaging Fashion Show

Tip #4: Respect the intelligence of your audience

Save the Water, California (47s)

Tip #5: Surprise and delight

Laundry Sauce - Egyptian Rose

Tip #6: Big Win: Close the loop

Tip for Heinz

Chapter 3: 2 Seconds To Brand Impact

What are Dreams by Bottega Veneta

Want to know how your creative will perform?

Learn more about the Human Made Machine Platform. Enter your business email and we’ll reach out.

Book Demo

We use cookies for the essential operations of this site, to tailor and improve your experience and measure site performance. By clicking on "Allow" you agree to cookies being placed.