Product comparison
Best for
Concepts and key executions
What you get
Deep quanatative and qualative analysis for your high media weight campaigns
Turnaround time
From 7 days
Volume
Up to 20 concepts/executions per week
Audience targeting
Fully custom
Formats supported
TV, CTV, OLV, Display, Social, Out-of-Home, Audio (incl. Podcast), Influencer, Native (Advertorial), Storyboards, Animatics, Boardomatics
KPI Coverage
All brand KPIs
Testing method
Control-exposed experiment
Sample size
400
Insights generation
Human
Features
Best practice recommendations
Diagnostic benchmarking to industry averages
Open-text consumer feedback
Creative strategy analysis
Brand safety check
Optional features
Scene analysis
Message comprehension
Emtional resonance
Facial coding
Best for
Testing many executions
What you get
Rapid identification of weak creatives
Turnaround time
From 1 day
Volume
Unlimited
Audience targeting
TV, CTV, OLV, Display, and Social
KPI Coverage
Key brand KPIs
Testing method
AI-powered brand lift prediction
Sample size
N/A
Insights Generation
AI
Features
Best practice assessment
PRODUCT FEATURES
Best practice recommendations
We conduct comprehensive best-practice assessments against all Creatives, evaluating key elements such as voiceovers, subtitles, branding, messaging, and more. Our detailed report benchmarks your Creative against hundreds of well-researched best practices, providing actionable insights to help enhance performance.
Diagnostic Benchmarking to Industry Averages
Content TBD
Open-text consumer feedback
Content TBD
Creative strategy analysis
Content TBD
Brand safety check
Content TBD
Scene analysis
Content TBD
Message comprehension
Content TBD
Emotional resonance
Content TBD
Facial coding
Content TBD