Predict your creative impact with Incubator

Incubator tells you which of your ads work and why they're effective.


Incubator and IncubatorAI are our pre-market creative testing products. They help you make the creative even better - that creative into which you invest considerable thought and money.

In context

More media environments than anyone else

When it comes to performance, context matters. With extensive environment, format, and global coverage, you can understand creative in its true context - including every major social platform. We’re in over 30 markets and counting.

In context

At speed

Delivering actionable results in just 7 days

We know you need to move quickly to engage with your target audience. We recognize the launch dates of your campaigns can’t move: our creative testing lets you optimize your campaigns sooner. 

At speed

In richness

A far more nuanced understanding of how your creative is being received

Our rich dataset includes brand performance, user behavior, emotional resonance, and advanced AI assisted creative content tagging.

In richness

Why Incubator

Incubator is built for a shifting media landscape.

Today's media landscape is fragmented. It turns quickly.

People see ads across a vast range of devices and places.

Creative contributes up to 70% of how well an ad does; the success of an ad depends on its context and timeliness.

All of this makes testing ever more important. But it's become harder and needs to be nimble.

So we created Incubator to give marketers contextualized results - fast

With a rich depth of data that includes:

Brand performance
User behaviour
Emotional resonance
Advanced AI assisted creative content tagging

It mobilizes marketers to take action, knowing what will engage their audience.

Our Coverage

Incubator is unparalleled in its range of environments, formats, and countries.

We support testing across all the major global digital platforms and formats.

Traditional formats
Connected TV
Digital OOH
We continue to extend our offering to match the market needs.

Contact us

Want to know how your ads will perform?

Get in touch with us to find out how we can help take away the uncertainty before you launch a campaign.

Get in touch